Handbook for media representatives
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Business Publications
1967
London BUSINESS PUBLICATIONS LIMITED 1967 ©1967 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | xv, 319 pages illustrations 24 cm |
| ISBN: | T000050204 |
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE