Cases in advertising management

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Bibliographic Details
Main Author:	Boyd, Harper W
Other Authors:	Fryburger, Vernon, Westgall, Ralph
Format:	Book
Published:	New York Mc Graw-Hill 1964
Subjects:	Advertising > Management > Case studies
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5823 \|b .B69 1964
100	1	#	\|a Boyd, Harper W
245	1	1	\|a Cases in advertising management \|c by Harper W. Boyd, Vernon Fryburger and Ralph Westgall
260	#	#	\|a New York \|b Mc Graw-Hill \|c 1964
300	#	#	\|a 426 p. \|b ill. \|c 26 cm
650	#	0	\|a Advertising \|x Management \|x Case studies
700	1	#	\|a Fryburger, Vernon
700	#	#	\|a Westgall, Ralph
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=105295
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