Marketing by matrix 100 practical ways to improve your strategic and tactical marketing

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Bibliographic Details
Main Author:	McDonald, Malcolm 1938-
Other Authors:	Leppard, John
Format:	Unknown
Published:	Oxford [England] Butterworth-Heinemann 1992
Subjects:	Marketing > Management Strategic planning Matrix organization Decision making > Management
Online Access:	Click Here to View Status and Holdings.
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Marketing by matrix 100 practical ways to improve your strategic and tactical marketing by McDonald, Malcolm H. B. 1938-

Published 1993

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Unknown

Published 1992

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Manuscript Book