Marketing by matrix 100 practical ways to improve your strategic and tactical marketing

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Bibliographic Details
Main Author:	McDonald, Malcolm 1938-
Other Authors:	Leppard, John
Format:	Unknown
Published:	Oxford [England] Butterworth-Heinemann 1992
Subjects:	Marketing > Management Strategic planning Matrix organization Decision making > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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040	#	#	\|a BTL \|d ITMB
090	0	0	\|a HF5415.13 \|b .M36816 1992
100	1	#	\|a McDonald, Malcolm \|d 1938-
245	1	0	\|a Marketing by matrix \|b 100 practical ways to improve your strategic and tactical marketing \|c Malcolm H. B. McDonald and John W. Leppard
260	#	#	\|a Oxford [England] \|b Butterworth-Heinemann \|c 1992
300	#	#	\|a 168 p. \|b ill. \|c 25 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Strategic planning
650	#	0	\|a Matrix organization
650	#	0	\|a Decision making \|x Management
700	1	#	\|a Leppard, John
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=104373
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