Marketing by matrix 100 practical ways to improve your strategic and tactical marketing

Marketing by matrix 100 practical ways to improve your strategic and tactical marketing

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Bibliographic Details
Main Author: McDonald, Malcolm 1938-
Other Authors: Leppard, John
Format: Unknown
Published: Oxford [England] Butterworth-Heinemann 1992
Subjects:
Marketing > Management
Strategic planning
Matrix organization
Decision making > Management
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:168 p. ill. 25 cm
ISBN:0750604085

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