The marketing audit translating marketing theory into practice

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Bibliographic Details
Main Author:	McDonald, Malcolm H. B. 1938-
Other Authors:	Leppard, John
Format:	Book
Published:	Oxford Butterworth-Heinemann 1993
Series:	The Marketing series
Subjects:	Marketing audits > Problems, exercises, etc
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0750617063
090	0	0	\|a HF5415.16 \|b .M35 1993
100	1	#	\|a McDonald, Malcolm H. B. \|c 1938-
245	1	1	\|a The marketing audit \|b translating marketing theory into practice \|c Malcolm H. B. McDonald \|f written in association with John W. Leppard
260	#	#	\|a Oxford \|b Butterworth-Heinemann \|c 1993
300	#	#	\|a vii, 268 p. \|b ill. \|c 24 cm
490	1	#	\|a The Marketing series
500	#	#	\|a Includes index
650	#	0	\|a Marketing audits \|x Problems, exercises, etc
700	1	#	\|a Leppard, John
840	#	#	\|a Marketing series (London, England)
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=103864
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam