The marketing audit translating marketing theory into practice
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Oxford
Butterworth-Heinemann
1993
|
| Series: | The Marketing series
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | vii, 268 p. ill. 24 cm |
| ISBN: | 0750617063 |
The marketing audit translating marketing theory into practice