Diploma strategic marketing management analysis and decision

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Bibliographic Details
Main Author: Pearson, David
Corporate Author: Chartered Institute of Marketing
Other Authors: Fifield, Paul
Format: Unknown
Published: London BPP Pub. 1994
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0751740241 
090 0 0 |a HF5415.13  |b .P43 1994 
100 1 # |a Pearson, David 
245 1 1 |a Diploma strategic marketing management  |b analysis and decision  |b tutorial text  |c David Pearson and paul Fifield 
260 # # |a London  |b BPP Pub.  |c 1994 
300 # # |a vi, 591 p.  |b ill.  |c 29 cm 
500 # # |a Includes index 
650 # 0 |a Marketing  |x Management 
700 1 # |a Fifield, Paul 
710 1 # |a Chartered Institute of Marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=102683 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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