Diploma strategic marketing management analysis and decision

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Bibliographic Details
Main Author:	Pearson, David
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Fifield, Paul
Format:	Book
Published:	London BPP Pub. 1994
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-102683
020	#	#	\|a 0751740241
090	0	0	\|a HF5415.13 \|b .P43 1994
100	1	#	\|a Pearson, David
245	1	1	\|a Diploma strategic marketing management \|b analysis and decision \|b tutorial text \|c David Pearson and paul Fifield
260	#	#	\|a London \|b BPP Pub. \|c 1994
300	#	#	\|a vi, 591 p. \|b ill. \|c 29 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Fifield, Paul
710	1	#	\|a Chartered Institute of Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=102683
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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