Diploma marketing communications strategy study text

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Bibliographic Details
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Betts, Peter
Format:	Book
Published:	London BPP 1994
Subjects:	Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-102682
020	#	#	\|a 0751740217
090	0	0	\|a HF5415.123 \|b .D57 1994
245	1	1	\|a Diploma marketing communications strategy \|b study text \|c Peter Betts ... [et al.]
260	#	#	\|a London \|b BPP \|c 1994
300	#	#	\|a xx, 287 p. \|b ill. \|c 29 cm
500	#	#	\|a Includes index
650	#	0	\|a Communication in marketing
700	1	#	\|a Betts, Peter
710	1	#	\|a Chartered Institute of Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=102682
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam