Marketing

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Bibliographic Details
Main Author: Zikmund, William G
Other Authors: D'Amico, Michael
Format: Unknown
Published: Minneapolis/St. Paul West Pub. Co. 1993
Edition:4th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes indexes
Physical Description:xl, 797 p. ill., col. map 29 cm
ISBN:0314011323