Contemporary marketing research

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Bibliographic Details
Main Author:	McDaniel, Carl D
Other Authors:	Gates, Roger H. 1942-
Format:	Unknown
Published:	Minneapolis/St. Paul West Pub. 1993
Edition:	2nd ed
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0314010262
090	0	0	\|a HF5415.2 \|b .M382 1993
100	1	#	\|a McDaniel, Carl D
245	1	1	\|a Contemporary marketing research \|c Carl McDaniel, Roger Gates
250	#	#	\|a 2nd ed
260	#	#	\|a Minneapolis/St. Paul \|b West Pub. \|c 1993
300	#	#	\|a xxxiv, 757, [66] p. \|b col. ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references (p. E1-E13) and index
650	#	0	\|a Marketing research
700	1	#	\|a Gates, Roger H. \|c 1942-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=102194
964	#	#	\|c BOK \|d 01
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