Contemporary marketing research

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Bibliographic Details
Main Author: McDaniel, Carl D
Other Authors: Gates, Roger H. 1942-
Format: Unknown
Published: Minneapolis/St. Paul West Pub. 1993
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxiv, 757, [66] p. col. ill. 26 cm
Bibliography:Includes bibliographical references (p. E1-E13) and index
ISBN:0314010262