THE MARKETING RESEARCH PROJECT MANUAL
Learn how to plan and conduct a marketing research project, analyze the data, and present your findings in this clear, concise project manual. This manual, featuring the marketing research activities of an electric utilities corporation, takes you step-by-step through interviewing, turning research...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Minneapolis
West Pub. Co.
1993
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| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The marketing research project manual