THE MARKETING RESEARCH PROJECT MANUAL

THE MARKETING RESEARCH PROJECT MANUAL

Learn how to plan and conduct a marketing research project, analyze the data, and present your findings in this clear, concise project manual. This manual, featuring the marketing research activities of an electric utilities corporation, takes you step-by-step through interviewing, turning research...

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Bibliographic Details
Main Author: Jorboe, Glen R. (Author)
Format: Book
Language:English
Published: Minneapolis West Pub. Co. 1993
Edition:Second Edition
Subjects:
Marketing research > Handbooks, manuals, etc. > Methodology > Handbooks, manuals, etc.
Market surveys > Handbooks, manuals, etc. > Handbooks, manuals, etc. > Methodology
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