THE MARKETING RESEARCH PROJECT MANUAL

• Main Author: Jorboe, Glen R. (Author)
• Format: Book
• Language: English
• Published: Minneapolis West Pub. Co. 1993
• Edition: Second Edition
• Subjects: Marketing research > Handbooks, manuals, etc. > Methodology > Handbooks, manuals, etc.; Market surveys > Handbooks, manuals, etc. > Handbooks, manuals, etc. > Methodology
• Online Access: Click Here to View Status and Holdings.
• Physical Description: viii, 195 pages illustrations 26 cm
• ISBN: 0314012338

Learn how to plan and conduct a marketing research project, analyze the data, and present your findings in this clear, concise project manual. This manual, featuring the marketing research activities of an electric utilities corporation, takes you step-by-step through interviewing, turning research objectives into a questionnaire, choosing a sampling method, designing sampling plans, entering survey data into the computer, preparing a research report, and translating your results into recommendations. Clear, concise explanations of each step are provided to ensure that you develop these valuable marketing research skills through real, hands-on experience.