Multicultural marketing selling to a diverse American

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Bibliographic Details
Main Author:	Rossman, Marlene L
Format:	Unknown
Published:	New York AMACOM 1994
Subjects:	Market segmentation > United States Minorities as consumers > United States
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


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001	wils-101846
020	#	#	\|a 0814450717
090	0	0	\|a HF5415.127 \|b .R673 1994
100	1	#	\|a Rossman, Marlene L
245	1	1	\|a Multicultural marketing \|b selling to a diverse American \|c Marlene L. Rossman
260	#	#	\|a New York \|b AMACOM \|c 1994
300	#	#	\|a xi, 178 p. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 169-170)and index
650	#	0	\|a Market segmentation \|z United States
650	#	0	\|a Minorities as consumers \|z United States
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=101846
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##c003.5.1\|\|