Marketing fundamentals

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Bibliographic Details
Main Author:	Lancaster, Geoff
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Withey, Frank
Format:	Unknown
Published:	Oxford Butterworth-Heinemann 1994
Series:	The marketing series
Subjects:	Marketing > Problems, exercises, etc
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415 \|b .L36 1994
100	1	#	\|a Lancaster, Geoff
245	1	1	\|a Marketing fundamentals \|c Geoff Lancaster and Frank Withey
260	#	#	\|a Oxford \|b Butterworth-Heinemann \|c 1994
300	#	#	\|a 162 p. \|b ill. \|c 30 cm
490	1	#	\|a The marketing series
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Problems, exercises, etc
700	1	#	\|a Withey, Frank
710	1	#	\|a Chartered Institute of Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=101011
964	#	#	\|c BOK \|d 01
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