Marketing in Travel and Tourism

Marketing in Travel and Tourism

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Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor econ...

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Bibliographic Details
Main Authors: Middleton, Victor T. C. (Author), Fyall, Alan (Author), Morgan, Michael (Author), Ranchhod, Ashok (Author)
Format: Book
Language:English
Published: New York Routledge 2017
Edition:Fourth edition
Subjects:
Tourism > marketing
Online Access:Click Here to View Status and Holdings.
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