Marketing in Travel and Tourism
Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor econ...
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| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2017
|
| Edition: | Fourth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9781138473560 |q hardback |
| 020 | # | # | |a 9780750686938 |q paperback |
| 020 | # | # | |a 1138473561 |q hardback |
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| 100 | 1 | # | |a Middleton, Victor T. C. |e author |
| 245 | 1 | 0 | |a Marketing in Travel and Tourism |c Victor T. C. Middleton, Alan Fyall and Michael Morgan with contributions from Ashok Ranchhod |
| 250 | # | # | |a Fourth edition |
| 264 | # | 1 | |a New York |b Routledge |c 2017 |
| 264 | # | 4 | |c ©2009 |
| 300 | # | # | |a xxv, 502 pages |b illustrations colour |c 28 cm |
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| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy. |
| 526 | 0 | # | |a Gantian Buku Hilang |b Silibus |5 FPHP |
| 650 | # | 0 | |a Tourism |x marketing |
| 700 | 1 | # | |a Fyall, Alan |e author |
| 700 | 1 | # | |a Morgan, Michael |e author |
| 700 | 1 | # | |a Ranchhod, Ashok |e author |
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Marketing in Travel and Tourism