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Bibliographic Details
Main Authors: Baines, Paul 1973- (Author), Rosengren, Sara (Author), Antonetti, Paolo (Author)
Format: Book
Language:English
Published: Oxford, United Kingdom New York, NY Oxford University Press 2022
Edition:SIXTH EDITION
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Baines, Paul  |d 1973-  |e author 
245 1 0 |a marketing  |c PAUL BAINES, SARA ROSENGREN, PAOLO ANTONETTI 
250 # # |a SIXTH EDITION 
264 # 1 |a Oxford, United Kingdom  |a New York, NY  |b Oxford University Press  |c 2022 
264 # 4 |c ©2022 
300 # # |a xxxii, 750 pages  |b illustrations (chiefly colour)  |c 27 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
526 0 # |a MKT100  |b AC220  |5 AC 
526 0 # |a Principles Of Marketing  |b Bachelor of Accountancy (Hons.)  |5 Faculty of Accountancy 
650 # 0 |a Marketing 
650 # 0 |a Marketing  |x Management 
700 1 # |a Rosengren, Sara  |e author 
700 1 # |a Antonetti, Paolo  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=1001045 
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