Corporate Branding in Logistics and Transportation Recent Developments and Emerging Issues

Corporate Branding in Logistics and Transportation Recent Developments and Emerging Issues

The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment

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Bibliographic Details
Other Authors: Nor Aida Abdul Rahman (Editor), Melewar, T. C. (Editor), Foroudi, Pantea (Editor), Gupta, Suraksha (Editor)
Format: Book
Language:English
Published: London Routledge 2024
Series:Routledge studies in marketing, 38
Subjects:
Branding (Marketing)
Business logistics > Marketing
Transportation > Marketing
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