Corporate Branding in Logistics and Transportation Recent Developments and Emerging Issues

• Other Authors: Nor Aida Abdul Rahman (Editor), Melewar, T. C. (Editor), Foroudi, Pantea (Editor), Gupta, Suraksha (Editor)
• Format: Book
• Language: English
• Published: London Routledge 2024
• Series: Routledge studies in marketing, 38
• Subjects: Branding (Marketing); Business logistics > Marketing; Transportation > Marketing
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xviii, 202 pages illustrations 24 cm
• ISBN: 9781032412214

The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment