MARKETING
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Houghton Mifflin Company
1994
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| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxxiii, 750 pages illustrations (some colour) 26 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 039562147X (hardback) 9780395621479 (hardback) |
MARKETING