Marketing corporate image the company as your number one product

Marketing corporate image the company as your number one product

A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. Marketing Corporate Image will help your students learn how to get the most impact from an image advertising budget. It includes tips on integrating websites and other media into corpora...

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Bibliographic Details
Main Authors: Gregory, James R (Author), Wiechmann, Jack G (Author)
Format: Book
Published: Lincolnwood Ill., USA NTC Business Books 1991
©1991
Subjects:
Corporate image
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