Marketing corporate image the company as your number one product
A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. Marketing Corporate Image will help your students learn how to get the most impact from an image advertising budget. It includes tips on integrating websites and other media into corpora...
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| Format: | Book |
| Published: |
Lincolnwood Ill., USA
NTC Business Books
1991
©1991 |
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| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-099086 | ||
| 005 | 2022117103452 | ||
| 020 | # | # | |a 0844232823 |q hardcover |
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |
| 090 | 0 | 0 | |a HD59.2 |b .G74 1991 |
| 100 | 1 | # | |a Gregory, James R |e author |
| 245 | 1 | 1 | |a Marketing corporate image |b the company as your number one product |c by James R. Gregory with Jack G. Wiechmann |
| 264 | # | 1 | |a Lincolnwood Ill., USA |b NTC Business Books |c 1991 |
| 264 | # | 1 | |c ©1991 |
| 300 | # | # | |a xviii, 254 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. Marketing Corporate Image will help your students learn how to get the most impact from an image advertising budget. It includes tips on integrating websites and other media into corporate marketing efforts, and it provides recent case studies and examples of successful image advertising campaigns from well-known companies including General Electric, GTE, Xerox, and Eastman Kodak. |
| 650 | # | 0 | |a Corporate image |
| 700 | 1 | # | |a Wiechmann, Jack G |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=099086 |
| 964 | # | # | |c BOK |d 01 |
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The Corporate image strategies for effective identity programmers