Marketing corporate image the company as your number one product
A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. Marketing Corporate Image will help your students learn how to get the most impact from an image advertising budget. It includes tips on integrating websites and other media into corpora...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Lincolnwood Ill., USA
NTC Business Books
1991
©1991 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. Marketing Corporate Image will help your students learn how to get the most impact from an image advertising budget. It includes tips on integrating websites and other media into corporate marketing efforts, and it provides recent case studies and examples of successful image advertising campaigns from well-known companies including General Electric, GTE, Xerox, and Eastman Kodak. |
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| Physical Description: | xviii, 254 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0844232823 |
The Corporate image strategies for effective identity programmers