Advertising its role in modern marketing
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| Other Authors: | |
|---|---|
| Format: | Unknown |
| Language: | English |
| Published: |
Fort Worth
Dryden Press
1994
|
| Edition: | 8th ed |
| Series: | The Dryden Press series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5823 |b .D78 1994 |
| 245 | 1 | 1 | |a Advertising |b its role in modern marketing |c Dean M. Krugman ... [et al.] |
| 250 | # | # | |a 8th ed |
| 264 | # | 1 | |a Fort Worth |b Dryden Press |c 1994 |
| 264 | # | 4 | |c ©1994 |
| 300 | # | # | |a xxv, 617 p. |b ill. (some col.) |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a The Dryden Press series in marketing |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Advertising |
| 700 | 1 | # | |a Krugman, Dean M |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=098424 |
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Advertising its role in modern marketing