Advertising its role in modern marketing
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Fort Worth
Dryden Press
1994
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| Edition: | 8th ed |
| Series: | The Dryden Press series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxv, 617 p. ill. (some col.) 29 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0030767520 |
Advertising its role in modern marketing