Managing services marketing text and readings
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| Main Author: | |
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| Format: | Book |
| Published: |
Fort Worth
Dryden Press
1991
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references and index |
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| Physical Description: | xiv, 594 p. ill. 24 cm |
| ISBN: | 0030541646 |
Managing services marketing text and readings