Marketing plans how to prepare them, how to use them

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Bibliographic Details
Main Author:	McDonald, Malcolm H. B. 1938-
Corporate Authors:	CAM Foundation, Institute of Marketing
Format:	Book
Language:	English
Published:	Oxford Butterworth-Heinemann 1989
Edition:	2nd ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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