Marketing plans how to prepare them, how to use them

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Bibliographic Details
Main Author:	McDonald, Malcolm H. B. 1938-
Corporate Authors:	CAM Foundation, Institute of Marketing
Format:	Book
Language:	English
Published:	Oxford Butterworth-Heinemann 1989
Edition:	2nd ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a McDonald, Malcolm H. B. \|c 1938-
245	1	1	\|a Marketing plans \|b how to prepare them, how to use them \|c Malcolm H. B. McDonald
250	#	#	\|a 2nd ed
264	#	1	\|a Oxford \|b Butterworth-Heinemann \|c 1989
300	#	#	\|a ix, 337 p. \|b ill. \|c 24 cm
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500	#	#	\|a Published on behalf of the Chartered Institute of Marketing and the CAM Foundation
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650	#	0	\|a Marketing \|x Management
710	1	#	\|a CAM Foundation
710	#	#	\|a Institute of Marketing
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