Marketing plans how to prepare them, how to use them
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| Main Author: | |
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| Corporate Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Oxford
Butterworth-Heinemann
1989
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Published on behalf of the Chartered Institute of Marketing and the CAM Foundation includes index |
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| Physical Description: | ix, 337 p. ill. 24 cm |
| ISBN: | 0750601078 |
Marketing plans how to prepare them, how to use them