Marketing plans how to prepare them, how to use them

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Bibliographic Details
Main Author: McDonald, Malcolm H. B. 1938-
Corporate Authors: CAM Foundation, Institute of Marketing
Format: Unknown
Language:English
Published: Oxford Butterworth-Heinemann 1989
Edition:2nd ed
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Published on behalf of the Chartered Institute of Marketing and the CAM Foundation
includes index
Physical Description:ix, 337 p. ill. 24 cm
ISBN:0750601078