CASES IN MARKETING OF SERVICES An International Collection

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Bibliographic Details
Main Authors:	Meidan, Arthur 1936- (Author), Moutinho, Luiz (Author)
Format:	Book
Language:	English
Published:	Wokingham, England Addison-Wesley Publishing Company 1993
Subjects:	Marketing > Case studies > Case studies > United States Service industries > Case studies > Marketing > United States Tourism > Case studies > Marketing
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Meidan, Arthur \|c 1936- \|e author
245	1	0	\|a CASES IN MARKETING OF SERVICES \|b An International Collection \|c Arthur Meidan and Luiz Moutinho
264	#	1	\|a Wokingham, England \|b Addison-Wesley Publishing Company \|c 1993
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300	#	#	\|a xiv, 304 pages \|b illustrations \|c 24 cm
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650	#	0	\|a Service industries \|x Case studies \|x Marketing \|z United States
650	#	0	\|a Tourism \|v Case studies \|x Marketing
700	1	#	\|a Moutinho, Luiz \|e author
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