CASES IN MARKETING OF SERVICES An International Collection

CASES IN MARKETING OF SERVICES An International Collection

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Bibliographic Details
Main Authors: Meidan, Arthur 1936- (Author), Moutinho, Luiz (Author)
Format: Book
Language:English
Published: Wokingham, England Addison-Wesley Publishing Company 1993
Subjects:
Marketing > Case studies > Case studies > United States
Service industries > Case studies > Marketing > United States
Tourism > Case studies > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xiv, 304 pages illustrations 24 cm
ISBN:0201565056 (paperback)
9780201565058 (paperback)

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