The handbook of brand management

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Bibliographic Details
Main Author:	Arnold, David
Format:	Book
Published:	Reading, Mass. Addison-Wesley 1992
Series:	International management series
Subjects:	Advertising > Brand name products > United States Brand name products > United States
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0201632799
090	0	0	\|a HD69.B7 \|b A76 1992
100	1	#	\|a Arnold, David
245	1	1	\|a The handbook of brand management \|c David Arnold
260	#	#	\|a Reading, Mass. \|b Addison-Wesley \|c 1992
300	#	#	\|a xxii, 259 p. \|b ill. \|c 25 cm
490	1	#	\|a International management series
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising \|x Brand name products \|z United States
650	#	0	\|a Brand name products \|z United States
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=095846
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