Consumer behavior
Designed for marketing students, this revised and updated study on consumer behaviour and spending contains numerous examples, vignettes and exercises
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley
1994
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Designed for marketing students, this revised and updated study on consumer behaviour and spending contains numerous examples, vignettes and exercises |
|---|---|
| Physical Description: | 1 volume (various pagings) illustrations (some col.) 26 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0471545171 |
Consumer behavior