MARKETING RESEARCH PRINCIPLES AND APPLICATIONS
This is the first and only marketing research text to offer a true applications approach to the subject. It is based on the premise that most students will make use of marketing research in their careers, but few will actually do research. Therefore, the focus throughout is on how to use research. E...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, New Jersey
Prentice Hall
1995
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing research