MARKETING RESEARCH PRINCIPLES AND APPLICATIONS
This is the first and only marketing research text to offer a true applications approach to the subject. It is based on the premise that most students will make use of marketing research in their careers, but few will actually do research. Therefore, the focus throughout is on how to use research. E...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, New Jersey
Prentice Hall
1995
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000cam#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-094504 | ||
| 005 | 20211017125638 | ||
| 008 | 211117t19951995XXU a## ##001 ##eng#D | ||
| 020 | # | # | |a 0205140912 |q hardback |
| 020 | # | # | |a 9780205140916 |q hardback |
| 040 | # | # | |a DLC |b eng |c DLC |d UUM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.2 |b .C73 1995 |
| 100 | 1 | # | |a Crask, Melvin |e author |
| 245 | 1 | 0 | |a MARKETING RESEARCH |b PRINCIPLES AND APPLICATIONS |c Melvin Crask, Richard J. Fox, Roy G. Stout |
| 264 | # | 1 | |a Englewood Cliffs, New Jersey |b Prentice Hall |c 1995 |
| 264 | # | 4 | |c ©1995 |
| 300 | # | # | |a 1 v. (various pagings) |b some colour illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This is the first and only marketing research text to offer a true applications approach to the subject. It is based on the premise that most students will make use of marketing research in their careers, but few will actually do research. Therefore, the focus throughout is on how to use research. Emphasis is also given to practical applications that students are likely to encounter in their marketing careers - to help them communicate better with research professionals and make better marketing decisions. |
| 650 | # | 0 | |a Marketing research |
| 700 | 1 | # | |a Fox, Richard J |e author |
| 700 | 1 | # | |a Stout, Roy G |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=094504 |
| 964 | # | # | |c BOK |d 01 |
Marketing research