SALES AND MARKETING FOR TRAVEL AND TOURISM

SALES AND MARKETING FOR TRAVEL AND TOURISM

Text for undergraduates courses in travel/tourism sales and marketing.Based on the anuthors' years of expertise in the travel field and owning and operating a travel agency, this book is a definitive guide to sales and marketing practices for travel and tourism professionals. The book is comple...

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Bibliographic Details
Main Author: Davidoff, Philip G.
Other Authors: Davidoff, Doris S.
Format: Book
Language:English
Published: Englewood Cliffs, NJ Prentice Hall Career & Technology 1994
Edition:2nd ed.
Subjects:
Tourism > Marketing
Online Access:Click Here to View Status and Holdings.
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