SALES AND MARKETING FOR TRAVEL AND TOURISM
Text for undergraduates courses in travel/tourism sales and marketing.Based on the anuthors' years of expertise in the travel field and owning and operating a travel agency, this book is a definitive guide to sales and marketing practices for travel and tourism professionals. The book is comple...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice Hall Career & Technology
1994
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Davidoff, Philip G. |
| 245 | 1 | 0 | |a SALES AND MARKETING FOR TRAVEL AND TOURISM |c Philip G. Davidoff, Doris S. Davidoff |
| 250 | # | # | |a 2nd ed. |
| 264 | # | 1 | |a Englewood Cliffs, NJ |b Prentice Hall Career & Technology |c 1994 |
| 300 | # | # | |a vii, 357 pages |b illustrations |c 24 cm. |
| 336 | # | # | |a text |2 rdacontent |
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| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a Text for undergraduates courses in travel/tourism sales and marketing.Based on the anuthors' years of expertise in the travel field and owning and operating a travel agency, this book is a definitive guide to sales and marketing practices for travel and tourism professionals. The book is complete with real-world examples and case studies. The book discusses demographic and pyschographic information, sales interviews, telemarketing, advertising, external and internal market segmentation and the product service marketing mix. |
| 650 | # | 0 | |a Tourism |x Marketing |
| 700 | 1 | # | |a Davidoff, Doris S. |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=094111 |
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Marketing in Travel and Tourism