SALES AND MARKETING FOR TRAVEL AND TOURISM
Text for undergraduates courses in travel/tourism sales and marketing.Based on the anuthors' years of expertise in the travel field and owning and operating a travel agency, this book is a definitive guide to sales and marketing practices for travel and tourism professionals. The book is comple...
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice Hall Career & Technology
1994
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Text for undergraduates courses in travel/tourism sales and marketing.Based on the anuthors' years of expertise in the travel field and owning and operating a travel agency, this book is a definitive guide to sales and marketing practices for travel and tourism professionals. The book is complete with real-world examples and case studies. The book discusses demographic and pyschographic information, sales interviews, telemarketing, advertising, external and internal market segmentation and the product service marketing mix. |
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| Item Description: | Includes index |
| Physical Description: | vii, 357 pages illustrations 24 cm. |
| ISBN: | 013786518X |
Marketing in Travel and Tourism