The Portable MBA in strategy
An all-star team of top people in the field offer insight on strategy from leading MBA programs. Comprehensive coverage includes corporate and business unit tactics, industry and technical analyses. Examines issues surrounding developing strategic alternatives, implementing strategy and building a s...
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| Other Authors: | , |
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| Format: | Book |
| Published: |
New York
Wiley & Sons
1994
©1994 |
| Series: | The portable MBA series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | An all-star team of top people in the field offer insight on strategy from leading MBA programs. Comprehensive coverage includes corporate and business unit tactics, industry and technical analyses. Examines issues surrounding developing strategic alternatives, implementing strategy and building a strategic organization. Each chapter is built around an extensive, interesting example. |
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| Physical Description: | xii, 484 pages illustrations 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0471584983 |
FINANCIAL TIMES MASTERING STRATEGY The Complete MBA Companion in Strategy