Introduction to advertising media research, planning, and buying

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Bibliographic Details
Main Author:	Surmanek, Jim
Format:	Book
Published:	Lincolnwood, Ill., USA NTC Business Books 1993
Subjects:	Advertising media planning
Online Access:	Click Here to View Status and Holdings.
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005	202098112747
020	#	#	\|a 0844235458
090	0	0	\|a HF5826.5 \|b .S85 1993
100	1	#	\|a Surmanek, Jim
245	1	1	\|a Introduction to advertising media \|b research, planning, and buying \|c Jim Surmanek
260	#	#	\|a Lincolnwood, Ill., USA \|b NTC Business Books \|c 1993
300	#	#	\|a xvii, 357 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Advertising media planning
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=092750
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam