Introduction to advertising media research, planning, and buying
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Lincolnwood, Ill., USA
NTC Business Books
1993
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | xvii, 357 p. ill. 24 cm |
| ISBN: | 0844235458 |
Advertising media A to Z the definitive resource for media planning, buying, and research