Handbook for public relations writing

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent techno...

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Bibliographic Details
Main Author: Bivins, Thomas (Author)
Format: Unknown
Language:English
Published: Lincolnwood, Ill., USA NTC Business Books 1991
Edition:2nd ed
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