Handbook for public relations writing
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent techno...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill., USA
NTC Business Books
1991
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 20204901825 | ||
| 008 | t1991 XXU ag| |#001 ##eng#D | ||
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| 090 | 0 | 0 | |a HM263 |b .B48 1991 |
| 100 | 1 | # | |a Bivins, Thomas |e author |
| 245 | 1 | 1 | |a Handbook for public relations writing |c Thomas Bivins |
| 250 | # | # | |a 2nd ed |
| 264 | # | 1 | |a Lincolnwood, Ill., USA |b NTC Business Books |c 1991 |
| 300 | # | # | |a viii, 340 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |b ` |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. |
| 650 | # | 0 | |a Public relations |z United States |
| 650 | # | 0 | |a Public relations |x Authorship |z United States |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=092748 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Handbook for public relations writing