Handbook for public relations writing

• Main Author: Bivins, Thomas (Author)
• Format: Unknown
• Language: English
• Published: Lincolnwood, Ill., USA NTC Business Books 1991
• Edition: 2nd ed
• Subjects: Public relations > United States; Public relations > Authorship > United States
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: viii, 340 pages illustrations 24 cm
• ISBN: 0844232637

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.