Handbook for public relations writing
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent techno...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill., USA
NTC Business Books
1991
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. |
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| Item Description: | Includes index |
| Physical Description: | viii, 340 pages illustrations 24 cm |
| ISBN: | 0844232637 |
Handbook for public relations writing