TQM FOR Sales and Marketing Management
With good management practices firmly embedded in their manufacturing operations, cutting edge companies are looking to get the total job done, across all departments, including sales and marketing. This clear, realistic guide presents all the issues, answers, and concrete working examples needed to...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
1993
©1993 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Sales and marketing environment 
TQM for Information Systems Management Quality Practices for Continuous Improvement