MARKETING AUSTRALIA & NEW ZEALAND
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Main Authors: | , , , |
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Format: | Book |
Language: | English |
Published: |
New York
PRENTICE HALL
1994
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Edition: | THIRD EDITION |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-092223 | ||
005 | 20231111155722 | ||
008 | 231211t1994 XXU a## ##001 ##eng#D | ||
020 | # | # | |a 0724808132 (hardback) |
040 | # | # | |a DLC |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415.2 |b .M37 1994 |
100 | 1 | # | |a Kotler, Philip |e author |
245 | 1 | 1 | |a MARKETING |b AUSTRALIA & NEW ZEALAND |c PHILIP KOTLER, PETER C. CHANDLER, LINDEN BROWN and STEWART ADAM |
246 | 0 | # | |a AUSTRALIA AND NEW ZEALAND |
250 | # | # | |a THIRD EDITION |
264 | # | 1 | |a New York |b PRENTICE HALL |c 1994 |
264 | # | 4 | |c ©1994 |
300 | # | # | |a xxv, 820 pages |b colour illustrations |c 25 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes references and index |
650 | # | 0 | |a Marketing |x Management |z Australia |
650 | # | 0 | |a Marketing |x Management |z New Zealand |
700 | 1 | # | |a Chandler, Peter C. |e author |
700 | 1 | # | |a Brown, Linden |e author |
700 | 1 | # | |a Adam, Stewart |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=092223 |
964 | # | # | |c BOK |d 01 |
998 | # | # | |a 00250##a002.5.2||00250##b002.5.3||00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1|| |