MARKETING AUSTRALIA & NEW ZEALAND

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Chandler, Peter C. (Author), Brown, Linden (Author), Adam, Stewart (Author)
Format: Book
Language:English
Published: New York PRENTICE HALL 1994
Edition:THIRD EDITION
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0724808132 (hardback) 
040 # # |a DLC  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415.2  |b .M37 1994 
100 1 # |a Kotler, Philip  |e author 
245 1 1 |a MARKETING  |b AUSTRALIA & NEW ZEALAND  |c PHILIP KOTLER, PETER C. CHANDLER, LINDEN BROWN and STEWART ADAM 
246 0 # |a AUSTRALIA AND NEW ZEALAND 
250 # # |a THIRD EDITION 
264 # 1 |a New York  |b PRENTICE HALL  |c 1994 
264 # 4 |c ©1994 
300 # # |a xxv, 820 pages  |b colour illustrations  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes references and index 
650 # 0 |a Marketing  |x Management  |z Australia 
650 # 0 |a Marketing  |x Management  |z New Zealand 
700 1 # |a Chandler, Peter C.  |e author 
700 1 # |a Brown, Linden  |e author 
700 1 # |a Adam, Stewart  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=092223 
964 # # |c BOK  |d 01 
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