How to Produce Effective TV Commercials

How to Produce Effective TV Commercials arms you with all the tools you need to challenge one of the basic assumptions of advertising--that you must spend a lot of money to create and produce a successful television commercial. Hooper White, the leading broadcast production expert of our time, state...

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Bibliographic Details
Main Author: White, Hooper (Author)
Format: Book
Published: Lincolnwood, Ill., U.S.A. NTC Business Books 1986
Edition:Second Edition
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Online Access:Click Here to View Status and Holdings.
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